Interest in Fashion since University Years: ASUE Alumni Spoke on Fashion Marketing

Today, Anna Alaverdyan (Anna Salome), alumni of the Department of Marketing and Business Organization, Fashion Marketing Manager of “Nikolyan” fashion showroom was hosted at the native University aimed at covering issues related to her professional field to students, to present new and interesting information. The meeting was attended by Vadim Grigoryan, acting Head of the Chair of Marketing, Manuk Movsisyan, Dean of the Department of Management, University members interested in Armenian fashion market, "Fashion Marketing" modern specialty.

ASUE talented alumni made a noteworthy analysis, focusing on how marketing is tied to fashion, based on the principles of this work, how much the classic marketing logic is applicable, which are the peculiarities of local and international markets, obstacles for development, how to work with consumers - mostly famous people.

Anna noted that she was interested in fashion since university years, moreover, her Master's thesis was about fashion marketing, she conducted internship in the "Nikolyan" fashion showroom, she was offered a job and started to work with new specialty. By the way, she will hold a master class on "Fashion Marketing" soon and today she gifted one ticket to the student raising the most interesting question.

The meeting was both cognitive and inspirational and motivating for ASUE members.

ASUE Media and Public Relations Division