CHAIR OF MARKETING

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Head of the Chair: Vadim GRIGORYAN, PhD in Economics, Associate Professor

History, operations

The Chair of Marketing of the Armenian State University of Economics was established in 1975. Initially it was called the Chair of "Economics and Planning Materials Supply", later it became "Material Resource Management", and finally "Marketing".

The bachelor's degree program prepares marketing specialists on full-time (4-year studies) and part-time education system (5-year studies). The master's degree program prepares specialists on full-time (2-year studies) and part-time education system (2,5 -year studies) specializing in "Marketing Communications".

The vision of the Chair of Marketing is to turn the Chair to one of the leading Chairs providing innovative and practical knowledge on modern marketing, building knowledge through applied research, and closely cooperating with the private sector and research institutions.

The mission of the Chair of Marketing is to educate students competitive in the Republic of Armenia and international labor markets, highly qualified professionals with analytical skills and abilities in the field of economics, business and marketing, guided by social and civic responsibility and democratic principles, as well as leaders implementing changes in the society and economy by means of the best international practices by creating innovative environment for teaching and learning processes, academic freedom, education-labor market close cooperation, student-centered learning and transfer of applied knowledge.

Heads of the Chair

  • Doctor of Economics, Professor A. Zakaryan (2011-2018)
  • Doctor of Economics, Professor G. Vardanyan (2010-2011)
  • PhD in Economics, Associate Professor Sh. Sahakyan (2008-2010)
  • Doctor of Economics, Professor B. Selvinazian (1991-2008)
  • PhD in Economics, Associate Professor R. Hovsepyan (1987-1991)
  • PhD in Economics, Associate Professor S. Karapetyan (1982-1987)
  • PhD in Economics, Associate Professor Sh. Sahakyan (1975-1982)

Profession

Full-time bachelor's degree program

Marketing

Master's degree program

Marketing

Specialization at the master's degree program

  • Marketing communications

Subjects taught at the bachelor’s degree program

  • Consumer behavior
  • Digital Marketing
  • Marketing management
  • Product and brand management
  • Marketing ethics
  • Project management
  • Marketing plan
  • Marketing of services
  • B2B marketing
  • Marketing decisions
  • Marketing of innovations
  • Relationship marketing
  • Foundation of advertising
  • Introduction to Marketing
  • Consumer behavior
  • Marketing psychology
  • Marketing research
  • Marketing communications
  • Sales management
  • International marketing
  • Competitive strategies
  • Corporate social responsibility
  • Marketing
  • Green marketing

Subjects taught at the master's degree program

  • Digital Marketing
  • Scientific research methodology
  • Social marketing
  • Strategic marketing
  • Management of marketing communications
  • Marketing of individuals and events
  • Direct marketing
  • Public relations (PR)
  • Media economics
  • Neuromarketing
  • Sales promotion
  • Business communication
  • Advertising management
  • Contemporary theories of communication
  • Merchandising
  • Marketing in healthcare
  • Applied marketing

Scientific Research activities

The research topic of the chair is "Assessment of ASUE students' satisfaction".

Staff of the Chair

1. Vadim Grigoryan - Head of Department, PhD in Economics, Associate Professor
2. Armen Grigoryan - PhD in Economics, Associate Professor
3. Gevorg Papoyan - PhD in Economics, Associate Professor
4. Ruzanna Hajoyan - PhD in Economics, Associate Professor
5. Nune Hayrapetyan - PhD in Economics, Associate Professor
6. Marine Nikoghosyan - PhD in Economics, Associate Professor
7. Lilit Dadayan - PhD in Economics, Associate Professor
8. Lilit Kolyan - PhD in Economics, Associate Professor
9. Lilya Avetisyan - PhD in Economics, Associate Professor
10. Lilit Galstyan - PhD in Economics, Senior Lecturer
11. Karapet Arakelyan - PhD in Economics, Senior Lecturer
12. Grisha Amirkhanyan - PhD in Economics, Senior Lecturer
13. Kristine Galstyan - PhD in Economics, Lecturer
14. Harutyun Papazyan - PhD in Economics, Lecturer
15. Meri Petrosyan - PhD in Economics, Lecturer
16. Naira Hayrapetyan - PhD in Economics, Senior Lecturer
17. Simon Iskajyan - PhD in Economics, Associate Professor
18. Lusine Kirakosyan - PhD in Economics, Lecturer
19. Hermine Poghosyan - PhD in Economics, Senior Lecturer
20. Nelli Majinyan - Lecturer
21. Tsovinar Sargsyan - Lecturer
22. Gor Karapetyan - Lecturer
23. Anna Grigoryan - Assistant
24. Mariana Abrahamyan - Lecturer
25. Lilit Sahakyan - Lecturer
26. Marianna Galstyan - Lecturer
27. Nvard Aloyan - Lecturer
28. David Kharatyan - Lecturer
29. Sona Matinyan - Lecturer
30. Marine Hartenyan - Lecturer
31. Kristine Tatoyan - Lecturer
32. Anush Martirosyan - Lecturer
33. Arev Manukyan - Lecturer
34. Lusik Khurshudyan - Lecturer
35. Narine Badalyan - Lecturer
36. Diana Ohanyan – Assistant Lecturer
37. Manush Kalantaryan - Lecturer, Senior Laboratory Assistant

Address: Chair of Marketing, ASUE, Nalbandyan str. 128, 0025, Yerevan, Armenia
Tel: (+37410) 593-402
Email: marketingdep@asue.am