CHAIR OF MARKETING

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Head of the Chair: Vadim GRIGORYAN, PhD in Economics, Associate Professor

History, operations

The Chair of Marketing of the Armenian State University of Economics was established in 1975. Initially it was called the Chair of "Economics and Planning Materials Supply", later it became "Material Resource Management", and finally "Marketing".

The bachelor's degree program prepares marketing specialists on full-time (4-year studies) and part-time education system (5-year studies). The master's degree program prepares specialists on full-time (2-year studies) and part-time education system (2,5 -year studies) specializing in "Marketing Communications".

The vision of the Chair of Marketing is to turn the Chair to one of the leading Chairs providing innovative and practical knowledge on modern marketing, building knowledge through applied research, and closely cooperating with the private sector and research institutions.

The mission of the Chair of Marketing is to educate students competitive in the Republic of Armenia and international labor markets, highly qualified professionals with analytical skills and abilities in the field of economics, business and marketing, guided by social and civic responsibility and democratic principles, as well as leaders implementing changes in the society and economy by means of the best international practices by creating innovative environment for teaching and learning processes, academic freedom, education-labor market close cooperation, student-centered learning and transfer of applied knowledge.

Heads of the Chair

  • Doctor of Economics, Professor A. Zakaryan (2011-2018)
  • Doctor of Economics, Professor G. Vardanyan (2010-2011)
  • PhD in Economics, Associate Professor Sh. Sahakyan (2008-2010)
  • Doctor of Economics, Professor B. Selvinazian (1991-2008)
  • PhD in Economics, Associate Professor R. Hovsepyan (1987-1991)
  • PhD in Economics, Associate Professor S. Karapetyan (1982-1987)
  • PhD in Economics, Associate Professor Sh. Sahakyan (1975-1982)

Profession

Full-time bachelor's degree program

Marketing

Master's degree program

Marketing

Specialization at the master's degree program

  • Marketing communications

Subjects taught at the bachelor’s degree program

  • Consumer behavior
  • Digital Marketing
  • Marketing management
  • Product and brand management
  • Marketing ethics
  • Project management
  • Marketing plan
  • Marketing of services
  • B2B marketing
  • Marketing decisions
  • Marketing of innovations
  • Relationship marketing
  • Foundation of advertising
  • Introduction to Marketing
  • Consumer behavior
  • Marketing psychology
  • Marketing research
  • Marketing communications
  • Sales management
  • International marketing
  • Competitive strategies
  • Corporate social responsibility
  • Marketing
  • Green marketing

Subjects taught at the master's degree program

  • Digital Marketing
  • Scientific research methodology
  • Social marketing
  • Strategic marketing
  • Management of marketing communications
  • Marketing of individuals and events
  • Direct marketing
  • Public relations (PR)
  • Media economics
  • Neuromarketing
  • Sales promotion
  • Business communication
  • Advertising management
  • Contemporary theories of communication
  • Merchandising
  • Marketing in healthcare
  • Applied marketing

Scientific Research activities

The research topic of the chair is "Assessment of ASUE students' satisfaction".

Staff of the Chair

  1. Grigoryan Vadim Henrik - Head of the Chair, PhD in Economics, Associate Professor
  2. Grigoryan Armen Vardan - PhD in Economics, Associate Professor
  3. Hajoyan Ruzanna Mnacakan - PhD in Economics, Associate Professor
  4. Hayrapetyan Nune Shmavon - PhD in Economics, Associate Professor
  5. Nikoghosyan Marine Hrandik - PhD in Economics, Associate Professor
  6. Dadayan Lilit Yuri - PhD in Economics, Associate Professor
  7. Kolyan Lilit Stepan - PhD in Economics, Associate Professor
  8. Papoyan Gevorg Harutyun - PhD in Economics, Associate Professor
  9. Avetisyan Lilya Albert - PhD in Economics, Associate Professor
  10. Galstyan Lilit Yuri - PhD in Economics, Lecturer
  11. Arakelyan Karapet Hovhannes - PhD in Economics, Senior Lecturer
  12. Amirkhanyan Grisha Markos - PhD in Economics, Senior Lecturer
  13. Galstyan Christine Edik - PhD in Economics, Lecturer
  14. Papazyan Harutyun Hovhannes - PhD in Economics, Lecturer
  15. Petrosyan Meri Hayk - PhD in Economics, Lecturer
  16. Hayrapetyan Naira Shmavon - Senior Lecturer
  17. Iskajyan Simon Hovhannes - PhD in Economics, Associate Professor
  18. Kirakosyan Lusine Manuk - PhD in Economics, Lecturer
  19. Poghosyan Hermine Valerik -Lecturer
  20. Majinyan Nelli Seryozhay -Lecturer
  21. Sargsyan Tsovinar Arkadya -Lecturer
  22. Karapetyan Gor Lyudvik - Lecturer
  23. Grigoryan Anna Armen - Assistant
  24. Abrahamyan Mariana Hrach -Lecturer
  25. Sahakyan Lilit Shirak -Lecturer
  26. Galstyan Marianna Mikhayil -Lecturer
  27. Aloyan Nvard Vazgen -Lecturer
  28. Kharatyan Davit Samvel – Lecturer
  29. Matinyan Sona Sargis - Lecturer
  30. Grigoryan Mane Vahan - Lecturer
  31. Osipyan Ruben Sergey - Lecturer
  32. Hartenyan Marine Sergey - Lecturer
  33. Mkrtchyan Tigran Bakhshik - Lecturer
  34. Muradyan Andranik Artur - Lecturer
  35. Sargsyan Hayk Armen - Lecturer
  36. Petrosyan Lilit Slava - Lecturer
  37. Barseghyan Ashot Barsegh - Lecturer
  38. Tatosyan Christine Murad - Assistant
  39. Kalantaryan Manush Levoni - Lecturer, senior lab assistant

Address: Chair of Marketing, ASUE, Nalbandyan str. 128, 0025, Yerevan, Armenia
Tel: (+37410) 593-402
Email: asue.markeqetingi.ambion@gmail.com