CHAIR OF MARKETING
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History, operations
The Chair of Marketing of the Armenian State University of Economics was established in 1975. Initially it was called the Chair of "Economics and Planning Materials Supply", later it became "Material Resource Management", and finally "Marketing".
The bachelor's degree program prepares marketing specialists on full-time (4-year studies) and part-time education system (5-year studies). The master's degree program prepares specialists on full-time (2-year studies) and part-time education system (2,5 -year studies) specializing in "Marketing Communications".
The vision of the Chair of Marketing is to turn the Chair to one of the leading Chairs providing innovative and practical knowledge on modern marketing, building knowledge through applied research, and closely cooperating with the private sector and research institutions.
The mission of the Chair of Marketing is to educate students competitive in the Republic of Armenia and international labor markets, highly qualified professionals with analytical skills and abilities in the field of economics, business and marketing, guided by social and civic responsibility and democratic principles, as well as leaders implementing changes in the society and economy by means of the best international practices by creating innovative environment for teaching and learning processes, academic freedom, education-labor market close cooperation, student-centered learning and transfer of applied knowledge.
Heads of the Chair
- Doctor of Economics, Professor A. Zakaryan (2011-2018)
- Doctor of Economics, Professor G. Vardanyan (2010-2011)
- PhD in Economics, Associate Professor Sh. Sahakyan (2008-2010)
- Doctor of Economics, Professor B. Selvinazian (1991-2008)
- PhD in Economics, Associate Professor R. Hovsepyan (1987-1991)
- PhD in Economics, Associate Professor S. Karapetyan (1982-1987)
- PhD in Economics, Associate Professor Sh. Sahakyan (1975-1982)
Profession
Full-time bachelor's degree program
Marketing
Master's degree program
Marketing
Specialization at the master's degree program
- Marketing communications
Subjects taught at the bachelor’s degree program
- Consumer behavior
- Digital Marketing
- Marketing management
- Product and brand management
- Marketing ethics
- Project management
- Marketing plan
- Marketing of services
- B2B marketing
- Marketing decisions
- Marketing of innovations
- Relationship marketing
- Foundation of advertising
- Introduction to Marketing
- Consumer behavior
- Marketing psychology
- Marketing research
- Marketing communications
- Sales management
- International marketing
- Competitive strategies
- Corporate social responsibility
- Marketing
- Green marketing
Subjects taught at the master's degree program
- Digital Marketing
- Scientific research methodology
- Social marketing
- Strategic marketing
- Management of marketing communications
- Marketing of individuals and events
- Direct marketing
- Public relations (PR)
- Media economics
- Neuromarketing
- Sales promotion
- Business communication
- Advertising management
- Contemporary theories of communication
- Merchandising
- Marketing in healthcare
- Applied marketing
Scientific Research activities
The research topic of the chair is "Assessment of ASUE students' satisfaction".
Staff of the Chair
- Grigoryan Vadim Henrik - Head of the Chair, PhD in Economics, Associate Professor
- Grigoryan Armen Vardan - PhD in Economics, Associate Professor
- Hajoyan Ruzanna Mnacakan - PhD in Economics, Associate Professor
- Hayrapetyan Nune Shmavon - PhD in Economics, Associate Professor
- Nikoghosyan Marine Hrandik - PhD in Economics, Associate Professor
- Dadayan Lilit Yuri - PhD in Economics, Associate Professor
- Kolyan Lilit Stepan - PhD in Economics, Associate Professor
- Papoyan Gevorg Harutyun - PhD in Economics, Associate Professor
- Avetisyan Lilya Albert - PhD in Economics, Associate Professor
- Galstyan Lilit Yuri - PhD in Economics, Lecturer
- Arakelyan Karapet Hovhannes - PhD in Economics, Senior Lecturer
- Amirkhanyan Grisha Markos - PhD in Economics, Senior Lecturer
- Galstyan Christine Edik - PhD in Economics, Lecturer
- Papazyan Harutyun Hovhannes - PhD in Economics, Lecturer
- Petrosyan Meri Hayk - PhD in Economics, Lecturer
- Hayrapetyan Naira Shmavon - Senior Lecturer
- Iskajyan Simon Hovhannes - PhD in Economics, Associate Professor
- Kirakosyan Lusine Manuk - PhD in Economics, Lecturer
- Poghosyan Hermine Valerik -Lecturer
- Majinyan Nelli Seryozhay -Lecturer
- Sargsyan Tsovinar Arkadya -Lecturer
- Karapetyan Gor Lyudvik - Lecturer
- Grigoryan Anna Armen - Assistant
- Abrahamyan Mariana Hrach -Lecturer
- Sahakyan Lilit Shirak -Lecturer
- Galstyan Marianna Mikhayil -Lecturer
- Aloyan Nvard Vazgen -Lecturer
- Kharatyan Davit Samvel – Lecturer
- Matinyan Sona Sargis - Lecturer
- Grigoryan Mane Vahan - Lecturer
- Osipyan Ruben Sergey - Lecturer
- Hartenyan Marine Sergey - Lecturer
- Mkrtchyan Tigran Bakhshik - Lecturer
- Muradyan Andranik Artur - Lecturer
- Sargsyan Hayk Armen - Lecturer
- Petrosyan Lilit Slava - Lecturer
- Barseghyan Ashot Barsegh - Lecturer
- Tatosyan Christine Murad - Assistant
- Kalantaryan Manush Levoni - Lecturer, senior lab assistant