Another Visit to Aristotle University

Lilit Dadayan, Associate Professor of Marketing, visited Aristotle University of Thessaloniki from October 7 to 11 within the framework of the Erasmus+ International Credit Mobility Program for academic staff. She hosted a series of lectures on "Intercultural Marketing" for undergraduate students as part of the same course. Her last session was delivered in the format of an interactive masterclass.

“The students delivered impressive team projects. Within the given timeframe, each team researched and analyzed the cultural characteristics of the Armenian and Greek markets, developing a unique business model for each country that integrated all aspects of the CANVAS business model discussed in the lectures. The projects showcased innovative ideas and were both notable and practical. Ultimately, friendship prevailed, and both teams were awarded prizes,” shared Lilit Dadayan.

Lilit also highlighted other aspects of the visit, emphasizing the productive discussions with the administrative and academic staff at Aristotle University.