Open lesson on Digital Marketing

Chair of Marketing initiated an open lesson for the 3^rd year students of marketing specialty on digital marketing. The invited specialists were Taron Papikyan, Head of IDeA Fund Monitoring Department, founder of SBB Company, Digital Marketing, Media and Social Media Research Expert and Aida Mukuchyan, Digital Marketing Manager of “Inecobank” CJSC, SMM Trainer of Simple Solutions. Both are graduates of our university. Vadim Grigoryan, acting head of Marketing chair, Lilit Dadayan and Lilit Qolyan, associate professors of the same chair were also present. The guests presented digital marketing, its components, focusing on social network marketing, its tools, productivity and measurability. The presents actively discussed the content marketing, particularly content marketing in Armenia, SEO search system. Lilit Qolyan, noted that the lesson was productive and it will be continuous.

ASUE Media and Public Relations Division