Future Marketers Got Acquainted with Radio Van's Marketing Policy
Yesterday, the 2nd year Master’s degree students of Marketing Communications specialization conducted another outgoing lecture visiting Radio Van within the frames of “Media Economics” course, initiated by Lilit Dadayan, Associate Professor at the Chair of Marketing.
Alyona Levchenko, Head of the Marketing Department, explained students the basic principles of radio media planning, the features of information, feature, image and music types of radio advertising, introduced the process of radio broadcasting.
Then active discussion was held.
Lilit Dadayan noted that such meetings aimed at enriching students’ knowledge, developing a comprehensive understanding of the subject, and effectively combining theoretical and practical knowledge. She expressed gratitude to Alyona Levchenko, the entire staff for the warm welcome and hospitality.
ASUE Media and Public Relations Division