STUDENTS USE MARKETING KNOWLEDGE IN PRACTICE: “OPEN CLASS” AT ASUE
The 1st lesson at the 2nd course of Commerce at the Department of Marketing and Business Management was unique: the students presented their knowledge in marketing in practice. Ararat Zakaryan, the Head of the Chair of Marketing, Professor, Lilit Dadayan, lecturer at the same Chair (who are also the organizers of the lesson), attended the lesson.
The students informed that the course was divided into two groups and each of which selected one Armenian Mobile operator and they should “Convince” the participants to buy their suggested product, using their knowledge in marketing.
Two groups presented “Orange” and “Beeline” companies. First, the students spoke about the companies’ mission, goals, problems, then presented services, programs. The speakers also presented their commercials and offers.
At the end of the lesson Ararat Zakaryan mentioned that he welcomed the fact that the students realized that the sales volumes could be increased due to correct approach to marketing and advertising.
“There is a serious competition in current market economy and it’s so important for the enterprises, companies to enact in a right way to make their product competitive in the market”; said the Head of the Chair and expressed hope that the students would be able to do their best to demonstrate their knowledge in marketing.
Lilit Dadayan also thanked the students for presenting the companies, outlining that the lessons would be continued.
Students also enjoy such kind of lessons. “These lessons enable us to study the field in depth, to use the acquired knowledge, to present product correctly. We also develop our communication skills”; said Talita Simonyan.
ASUE Media and Public Relations Division
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