ASUE STUDENTS RESEARCH GROUP REFERRED TO DIVERSITY OF SOCIAL FOOD’S MODERN MARKET

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A  group of  the  third  course  students  of  ASUE  International  Economy  Relations  specialty was  presented  today  in the N3  auditorium  of  ASUE  Department  Marketing and  Organization of Business.   The students:  Gevorg   Grigoryan,  Anna  Matasyan, Elen  Hakobyan,  Sarine  Gevorgyan,  Hermine  Katvalyan  headed  by  Vadim  Grigoryan,  a  lecturer  of  "International  Marketing"  course,  as  a  theme  of research  have  chosen  international   franchising.  Taking  into  consideration  the  diversity  of  social  food's  modern  market,  the  rsearch  group  consentrated  attention   to  the  institutes  offering  demanded  fast  food. 

By the  observation of students,  franchising  in  restaurant  business  reduces  the   factor  of  risk  and    provides  profit  due  to  right  policy.   A  detailed  reflextion  was  done  to  world  brands  as  American  KFC, Pizza  Hut,  British  SFC  Express,   having  profitable  business  in Armenia  due  to  Franchising activities.  Student-researchers  showed  the  company's  advertising  videos  by  slides,  spoke  about Armenian   coditions  of  these  world  brands,  the  stredagies  agreeing  the  market,  competition.  The  first  coditions  were  considered  the  offered  product,  the  place,  the  human resource, the coorparative  culture.

"The  presented  research  was  evident  due  to its  indipendent  analysis,  reach  informative materials.  The most  important  thing  I  think  is  the  healthy  competition  between  the  research  groups,  due to  which  we  see  best  presentations",  said  Vadim  Grigoryan  and  thanked  the  students  for  the  done  work.