Ongoing Cooperation with "Coca-Cola Hellenic Armenia": Future Marketers Are Skilled in Practice
Practical courses are organized for our students according to the memorandum of cooperation recently signed by ASUE and "Coca-Cola Hellenic Armenia".
Today, the first comprehensive workshop entitled "Strategic Marketing" was organized for the 2nd year students of the marketing specialty. Esayi Melik-Yolchyan, Coca-Cola Hellenic Armenia Operational Marketing and Commercial Excellence Manager, was the speaker and the moderator of the workshop. Nona Papyan, category development manager, was also a guest of the company.
Welcoming the promising cooperation with the University, Esayi Melik-Yolchyan mentioned that the future belongs to the students, who will advance the business sphere tomorrow, especially to the marketers, who have a greater opportunity to become a competitive specialist.
The workshop consisted of theoretical and practical parts: first, students listened to a brief lecture, then they worked in teams during a practical game, creatively developing a product and promoting it in the market.
While being interviewed Vadim Grigoryan, Head of the Chair of Marketing, told asue.am, that the work with the world-famous brand's Armenian representation is effective, instructive and perspective: it’s a great opportunity for our students to join the company team in the future. According to him, the educational cooperation with big brands is ongoing, new initiatives are ahead.
ASUE Marketing and Public Relations Division