Open Lecture on Comparative Analysis of Start-up and Small Business

Open lectures on professional interesting and up-to-date topics often bring together students of the Economic University. Today, Student Council initiated a regular extracurricular lecture. Grisha Amirkhanyan, Assistant Professor of the Chair of Marketing, PhD in Economics, submitted comprehensive analysis and professional advice on innovative business – start-ups. The lecture was attended by students of different specialties, the ones interested in methodology for developing start-ups.

"The start-up is a human institution that works to create a new product or deliver a new service in an extremely vague, that is, a rapidly changing environment”; among the many definitions, Grisha Amirkhanyan pointed out this one, noting that the latter is the most accurate definition for the subject matter.

In general, the lecturer made a comparative analysis of start-up and small business, highlighting the key characteristics: innovation, small team, flexibility, unclear business model, limited resources, uncertainty, high risk. “Start-up focuses on a particular product (service)": this is also important information for those who want to engage in modern business. The meeting was cognitive. The key topics on start-ups (theoretical and practical), as well as issues that stimulate business thinking were discussed.

ASUE Media and Public Relations Division