How to Use Business Information? Open Lecture at ASUE

In the context of information abundance it is a little hard to find right, reliable information. How to search right business information? What resources to relay on and why? Here are the issues discussed and clarified for ASUE students by Ashot Grigoryan, the founder and director of “Spyur” information system. The meeting initiated by Lifelong Education and Career Division was attended by lecturers, students of Department of Marketing and Business Organization.

First, Ashot Grigoryan explained what business information is, who are the main recipients and why they are looking for it, then has detailed how the "Spyur" business information provider works and how effectively to make use of it.

Note, business information is the one about organizations and individuals are interested in for shopping, when looking for a job (in the case of individuals), while studying the competitors' market and for attracting new customers.

Commenting on the meeting, Ashot Grigoryan mentioned the two main goals for holding it: acquainting young professionals with the nuances of applying to the relevant organizations (employers) through "Spyur" and to introduce future business information search methods to businessmen, marketing specialists.

ASUE Media and Public Relations Division