"ASUE Students Are Brave and They Have Great Potential": Another Workshop by the Representative of "Coca-Cola"
The cooperation of our University and "Coca-Cola HBC Armenia" is being continued. Today, Nona Papyan, the category development manager of the mentioned company, held a workshop entitled "Category Management, Merchandising" for the 2nd year students of Marketing specialty. The extracurricular meeting consisted of 2 parts: lecture and workshop. In the theoretical part, the speaker comprehensively touched upon the basics of category management, the essence of merchandising, their importance in promoting the brand in the market. Then, in the practical part of the workshop, the students developed the skills related to the topic. Working into teams, they performed a task to carry out merchandising for specific products. Vadim Grigoryan, Head of the Chair, also attended the workshop, which was full of question-answer session and discussions.
Nona Papyan told asue.am said that she is meeting with our students for the second time, she is impressed. "ASUE students are brave, they have great potential, when working with them I notice creativity and thinking outside the standard".
ASUE Marketing and Public Relations Division