PR expert Hayk Kirakosyan Master’s degree students guest

Lilit Dadayan, Associate Professor of the Chair of Marketing, initiated a regular open lesson for the the 2nd year Master’s degree students of Marketing Research and Communications specialization. President of the “Armenian Center of PR Development” Hayk Kirakosyan, was the guest, who explained the basics of public relations, the peculiarities of their application in the practical field. Aida Arustamyan, the head of ASUE Lifelong Education and Career Division was also present at the lesson.
Hayk Kirakosyan spoke about his professional achievements, and substantiated the demanded and attractive, highly paid profession the students had chosen. Discussing the effectiveness of PR tools, he instructed the audience to divide into two groups and write down the most applicable, standard and non-standard tools (press conferences, various events, charitable actions, etc.) and then analyze their expediency separately. Hayk Kirakosyan noted that public relations specialist, regardless of his professional theory, needed newer approaches and fresh ideas. The lesson was filled with collaborative discussions, PR overview and analysis, practical advices, and inspiring words to love profession.

ASUE Media and Public Relations Division