The best packaging is emotion: PR-Advisor Hayk Kirakosyan met with ASUE students
The head of the Armenian Center of PR, PR-adviser Hayk Kirakosyan today met with second year Master students of "Marketing Communications and Marketing Research" specialty. Assistant professor of marketing chair Lilit Dadayan initiated the meeting.
"Since our lessons are also related to PR, I decided to come up with such an initiative and to give students an opportunity to listen to valuable recommendations of a known expert," - said Lilit Dadayan and expressed confidence that the meeting would not only interesting but also useful.
By education theologian Hayk Kirakosyan told about corporate PR, brand, advertising, marketing, referring to examples and noted the importance of quality: "The best packaging of a good is emotion; that is to be successful the goods and services have to give emotions". The lecture was enriched with representations of world examples of successful brands.
ASUE Media and Public Relations Division.