PRESENTATION OF “STUDENTS’ (CUSTOMERS’) STAISFACTION” RESERCH GROUP
Today, the presentation of “Students’ (Customers’) Satisfaction” research group was held at ASUE Conference Hall, which was attended by ASUE Rector, Professor Koryun Atoyan, Vice-rector of Science and International Relations Gagik Vardanyan, representatives of research group, students.
The Research group Director is Koryun ATOYAN members are Associate Professor at the Chair of Marketing, Candidate in Economics Narek GHUKASYAN, Head of the Chair of Languages Susanna CHALABYAN, MA students Lusine KIRAKOSYAN, Milena MUSHEGHYAN.
The research group studies “Key issues of students’ (customers’) satisfaction in higher education market of the RA”.
Vice-rector Gagik Vardanyan welcomed the participants, mentioned that the previous seminars of the research group have left a positive impression, the enthusiasm shown by researchers and approaches suggest that this project has succeeded.
Referring to research group the Vice-rector mentioned that as a result they expect such research which would contribute to nowadays educational reforms.
Koryun Atoyan noted that the research was quite interesting one and gave floor to Narek Ghukasyan.
First, the Associate Professor made introductory remarks on current competitiveness in Higher Education Market, which relates to customers’ shrinkage, then introduced the research group staff, research object, goals and objectives, tools, field, sample, sample calculation formula, etc.
Narek Ghukasyan mentioned that after choosing the research topic the group turned to Koryun Atoyan to be the director of the group and the Rector agreed.
Susanna Chalabyan assured that the direct contact with the students gives an interesting working material. She mentioned that the group had made inquiries among the students trying to find out how many of them had advised their friend to continue their education in ASUE and presented interesting results of the inquiries.
Atom Margaryan, Khoren Mkhitaryan, Vardan Sargsyan raised questions and made recommendations.
Koryun Atoyan and Gagik Vardanyan presented observations on the topic. The Vice-rector mentioned that the group is moving in the right direction and hoped that the results of the research will be valuable.
Summarizing the presentation the Rector mentioned that the topic was interesting because it had a practical significance. He drew attention to the fact that we need to pass comparison among the students of the same specialties in other universities to get the full picture of students’ satisfaction.
ASUE Media and Public Relations Division
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