OPEN LESSON AIMED AT ENRICHMENT OF PRACTICAL KNOWLEDGE

Today, an open lesson was  conducted  at  ASUE  by  Assistant Director  of  “IMEX Group” (“Ideal System” , “Z & A”  network of  stores)  Karen  Karapetyan  and  Head of  Marketing  Department Davit  Aprikyan.  They  presented the  students  the example of their organization’s  marketing  policy, marketing-related issues.

During the  lesson they  spoke  about the  classification  of  customers, pricing policy, competitive position in the market  and   other  steps  regarding the organization’s  marketing  policy.

The  representatives conveyed practical knowledge of  marketing by  illustrative examples.

Then the speakers  answered  the  questions  raised  by  students.

ASUE  Media  and Public  Relations  Division