THE MAIN TRENDS FOR MARKETING DEVELOPMENT
Today, the Head of the Chair of Marketing and Business Communication, Southern Federal University, Russia, Honored Scientist of the FR, Doctor in Economics, Professor, full member of Russian Academy of Humanities, Natalia Ketova, was hosted at ASUE.
Vice-rector of Science and International Relations, Doctor in Economics, Professor, Gagik Vardanyan, introduced the scientist, who was hosted at our University with her husband, Academician, Viktor Ovchinnikov, noting that their were old friends of our University.
The Vice-rector mentions that the lecture is on problems of the modern marketing, then adds that the marketing is the only modern science, the study of which doesn’t end with the boundaries of educational institute, but continues throughout life.
Gagik Vardanyan told the guest that there was a great interest towards the lecture, which was attended by the Head of the Chair of Marketing, Doctor in Economics, Professor, Ararat Zakaryan, students, MA students, PhDs.
NataliaKetova referred to marketing as a research direction and practice. She stopped on formation and development stages of marketing: from American marketing to the North European trends and concepts, technologies of the usage, referred to scientific activities and principles of representatives of the Russian school, then presented main trends for marketing development, accompanying positive and negative phenomena.
The speaker mentioned that MA Marketing program had been established in the Southern Federal University this year, it’s planned to establish MA Marketing communication program next year and invited the MA students and PhDs to cooperate and exchange experience.
PhDs of the Chair of Marketing Gagik Simonyan and Garik Kurghinyan asked the speaker questions, consulted around new marketing problems and concepts.
Summarizing the lecture Gagik Vardanyan compared the marketing with nuclear energy, which can be directed both positive and negative way, both make weapons, and give a light and warmth to people, expressing hope that this science would be more creative on its way of development.
At the end of the meeting the Vice-rector awarded a certificate to Natalia Ketova for conducting an interesting lecture.
ASUE Media and Public Relations Division
Previous news here