SERIAL PRESENTATION AT “AMBERD” RESEARCH CENTER
Serial presentation of research, entitled “Marketing Research of the RA Food Commodity Markets”, conducted by Master Degree Program students, was held at ASUE “AMBERD” Research Center today. The 1st stage results of the research were presented. The staff of the Center, headed by Samvel Avetisyan, attended the presentation. Armen Grigoryan, Director of “National Competitiveness and Internationalization of Research” Program of “AMBERD” Research Center, Candidate in Economics, Associate Professor, was the Director of the researchers’ team.
Master Degree students Inesa Voskanyan, Hakob Baghdasaryan, Yelena Davtyan, Armine Temuryan, Varduhi Hartenyan, Tamara Harutyunyan made reports.
The team Director mentioned at the beginning of the meeting that the researchers had conducted a number of analysis. Especially, the consumer spending volume, composition and structure in the RA were presented, the results of which were compared with the World average statistical indicators, as well as CIS and other countries, having different development levels.
Then they mentioned that the team had conducted analysis of commodity markets, their structure, capacity, market serving entities, as well as national product-import ratio in the market, which is based on mainly State official information. On the other hand, the team had already finished the assessment process of external non-marketing factors’ influence on consumer behavior.
They spoke about consumer volume of Food , as well as Non-Food Commodity (hygiene market) in the RA, presented preferences of the Armenia consumers, the influence of social-economic, culture and others factors on Armenian consumer’s behavior
After the reports’ presentation a number of questions were raised: Samvel Avetisyan made remarks, at the same time highly evaluated the detailed research conducted by students.
ASUE Media and Public Relations Division
Previous news here