STUDENTS STUDIED END PRESENTED IN ENGLISH FEATURES OF NEUROMARKETING
An “Open Lesson” was conducted today at the 2nd year of Department of Marketing and Business Management, during which students presented in English interesting facts regarding Neuromarketing, explained its nature, features. Susanna Chalabyan, Head of the Chair of Foreign Languages, Doctor of Philology, Associate Professor, Lusine Harutyunyan and Armine Grigoryan, lecturers at the same Chair, Vard Ghukasyan, Head of Foreign Relations Division, Vadim Grigoryan, Vice-Dean of the mentioned Department, Lilit Kolyan, lecturer at the Chair of Marketing, students attended the lesson.
“It’s already second year I teach this course and I would like to mention that the students are good at English and studious. They suggested to conducted this lesson”; said the Head of the Chair.
Culture, based on feelings or visualization of feelings: how the students explained the nature of Neuromarketing by slide show. As they presented: in the result of a number of research, it became known that human behavior was governed by his feelings. The “Open Lesson” aimed to show the effects and accordingly, to carry out right marketing activities. Namely, to use Neuromarketing for ensuring profit, faithful customers, confidence in the market. They spoke about human senses and positive impact on each of them through product branding, packing, making it known and loved to the customer.
In the interview with ASUE Media and Public Relations Division Susanna Chalabyan mentioned that these lessons enabled students to develop first of all professional knowledge, then to communicate in English developing written and speaking skills. The Head of the Chair said that such lessons would be continued.
ASUE Media and Public Relations Division
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