KAREN QOCHARYAN, A WELL-KNOWN SPECIALIST OF PR, HOLD AN “OPEN CLASS” AT ASUE (PHOTOS)

An “Open  class”  devoted to  the  role  and  meaning  of  PR  in the  RA  was  organized  in ASUE  Conference  Hall  yesterday, at  17:00p.m,  by the  initiative  of  Narek  Ghukasyan,  an  Assistant  in the  Chair  of  Marketing at  ASUE,  which  was  hold  by  Karen Qocharyan,  a  specialist of  PR,   political technologist,  the  founding director  of  “PArt”  PR  organization.  The  participants  of  the  “Open  class”:  the  lecturer  of the  Chair  of  Marketing at  ASUE,  the  1^st and 2^nd  course   Master  students  of  of  “Marketing”,   “Marketing communications”  and “Marketing  researches”  specialties,  had  an opportunity  to  give  questions  to the experienced specialist of  PR,  to listen  to  his observations and opinions.

Karen Qocharyan, highlighting  the  role  of  PR  in all  fields  of  social  life,, mentioned  that  good  PR  was  being   implemented  in Armenia.  The  speaker  said  that  often a  correct,  accurately and short  slogan  played a crucial role  and  ensured  success.  “In general,  each  tool  of  PR, if it is  used  good,  becames  influential and effective”,  said  the  speaker.

Karen Qocharyan  spoke about  “Black”  and “White”  PR-s, mentioning  that  two  of them were  equally  accepted  and  were  used  both  in  political and  business  fields,  then  refered to  mass media’s, TV’s and  internet’s  role in  effective  implementation of PR,  the  modern tools  of  PR.

ASUE  Media  and Public Relations  Division