WHAT IS THE ARMENIAN MARKET OF HONEY OR HOW TO BRING SWISS CHOCOLATE TO ARMENIA: OUR STUDENTS HAVE STUDIED IT

The  lecturers  of  Marketing  Department  go on  having  seminar  trainings,  during  which  the students, forming  small  working  groups  headed  by  lecturers,  present  research,   analitical  works.  The  third  course  students  of  Marketing  specialty of  ASUE  Marketing  and    Organization  of  Business  Department,  today  presented  such two  works.  In the framework  of  “Marketing  Researches”  subject  a marketing  research  devoted  to  the  local  market  of  honey  was  presented. Zepyur  Zohrabyan,  Tamara  Harutyunyan, Aida  Matevosyan, Elena  Davtyan  and  Hakob  Baghdasaryan  have  done  a team  marketing  research,  doing  preparatory  work,  requests, analysis of datas,  research,  suggestions.

Marine  Nikoghosyan, the  lecturer  of  “Marketing researches”  and  “Franchising”  subjects,  an  Associate  Professor, announced  the  Media  and  Public Relations  Division such research  works stimulated  the  development  of   students’ scientific,  analytical abilities. “ The main  defect  of the  fourth  course  students to  prepare graduate works  is  the  lack  of  scientific analysis, when the  works  are  descriptive  or  present  fixation  facts.  The  conduaction  of  such seminar  trainings  aims  to  develope  scientific thinking,  researcher’s  skills”, said  Marine  Nikoghosyan.

The  second  working  group: Arshaluys Hayrapetyan, Sonya  Minasyan  and Anna  Dadlyan  presented  how  Swiss  chocolate  of  premium class “Lindt” is  imported  to Armenia according to exclusive franchising agreement.  This  work  has been done  in the  framework of  “Marketing researches”  and  “Franchising”  subjects.