ASUE MARKETING CHAIR PRESENTED DONE WORKS

The  presentation  of  Marketing  Chair's  done  works in  2011-2012  took  place  today  at  ASUE  Conferance  Hall,  which  was attended  by  Koryun Atoyan,  ASUE  Rector,  the Vice-Rectors,  the   Heads  of  Chairs,  representatives  of  Faculties,  students.  "Marketing  Chair,  adopting  "We  are  changing"  slogan,  extanded  its  activities  according  to  the reforms,  has  carried    out  projects  and  has  reached  a   certain   result.  Today  I  have   the  honor  to  present  them   to  you",  said  Ararat  Zaqaryan, the  Head  of  Marketing  Chair,  Professor,  and  informed  that  three  educational  manuals, education  and  subject  programs  have  been  published  with  efforts  of  Faculty.

Gagik  Vardanyan,  the Vice-Rector  of  Science  and  Internatioanl  Relations,  the  author  of  "Price  in Marketing  Complex"  educational  manual, presented  it.  He  mentioned  that  in  this book  a  reflection   to  the  role  and meaning  of  price  in  marketing  has  been  done,  the  factors  which   react  on  pricing  decisions,  methods  of  pricing  and  stratagic  programs  have  been  attached  importance  to.  The  author  observed  that  this  educational   manual  is  important  for  students  with  economics  profession,  masters,  postgraduates,  lecturers,  as well  as  for  business  world.

Ruzan  Hajoyan, associate  professor  of  Marketing  Chair,  presented  "Marketing  in  tourism"  educational  manual  authored  by  her  and  Marine  Nikoghosyan, associate  professor.  She  mentioned,  that  the  authors,  trying  to  reveal  the  problems  concerning  tourism  Marketing,  reflected  the   backgrounds  of  tourism  and  tourism  marketing,  the  history,  the  types of  tourism,  the  tools  used  in  marketing,  legislative  basis,  perspevtives  of  current  sutuation  and development.

Narek  Ghukasyan,  associate  professor  in  Marketing  Chair,  spoke  about  his  authored  educational  manual  "Political  marketing".  The    manual  is  about  the  role and  meaning  of  marketing  in  policy,  the  history  of political  marketing  and  conceptual  basis,  marketing  approaches  to political  market, the  stratagies  of  pricing  and  promotion.

Armen Grigoryan,  associate  profesor  of  the  Chair,  presented  the  concepts  of  educational  programs and  subject  programs  of specialization  modules  for "Marketing"  specialty (Ararat  Zaqaryan,  Doctor  of  Economics,  Professor,  edited     the  programs)  for   master  education.  He  mentioned  that  these programs  had  been  written   taking  account  the  best  and  well-known  Universities'  experience.  Marketing,    marketing  researches, master  education  programs  for   marketing massaging  specialty  and  subject  programs of  specialization  modules  with  their  structures,  goals,  problems  are  included.  It  is  designed  for  lecturers  and  Masters  with  marketing  specialty.

Ararat  Zaqaryan,  the  Head  of  the  Chair,  mentioned  that  program  of  a"Marketing  basics"  course  had  also  been   published.  Consructive  discussion  was   held  on  arround  the  presented   publications.

The  extensive  work  done  by  Marketing  Chair  was  evaluated  high  by  Paruyr  Qalantaryan,  Vice-rector,  Koryun  Atoyan,  the  Rector, graet  work  had  been  done.  "Let's  your  work  be  catching  for  others.  We'll  help  and  support  you",  announced  Koryun  Atoyan,  ASUE  Rector,  summarizing  the  active  discussion.