New publications of ASUE Marketing Chair
Educational handbook “Relationship marketing in consumer markets” authored by Ararat Zakaryan, Head of the Chair of Marketing and Gevorg Papoyan, Assistant Professor at the same Chair, Candidate in Economics, was published by recommendation of ASUE Scientific Board.
Another publication of the Chair was lecture materials “Relationship marketing in business markets” authored by Vadim Grigoryan, Assistant Professor at the Chair of Marketing was published by recommendation of Department of Marketing and Business Organization.
Today, the authors of educational handbook “Relationship marketing in consumer markets” met Armine Hovhannisyan, Director of ASUE Library and presented the handbook.
In an interview with ASUE Media and Public Relations Division Ararat Zakaryan stressed that considering the fact that there is a strong demand for professional literature in the mother tongue, that’s way the Chair of Marketing constantly tries to fill that gap.
Congratulations to the authors.
ASUE Media and Public Relations Division
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