"Motivation to Learn": Student-lecturer Constructive Dialogue

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Today, Marine Nikoghosyan, Associate Professor of the Chair of Marketing, PhD in Economics, conducted focus group with the 3rd year students within the frames of “Marketing Research” course aimed at finding out students learning motivation, discussing the advantages and disadvantages of the educational environment at ASUE and developing recommendations for improving the quality of education.

"We conduct a focus group because this form of interview allows us to collect real information, the student does not hesitate to freely express his/her opinion, and this "sincere" method of collecting information can generate the most creative idea. The initiative, is of educational significance"; the lecturer stated. It should be noted that the information collected is anonymous, and the lecturer is going to make corresponding suggestions based on the latter.

ASUE Media and Public Relations Division