STUDENTS STUDY PUBLIC RELATIONS: OPEN LESSON AT ASUE
Today, open lesson entitled “Public Relations (PR) in Organizations” was conducted at ASUE Conference Hall, which was organized by SC Academic Committee. The lesson was conducted by Emma Sargsyan, founder, Executive Director of “SAGE” consulting company, who is ASUE alumni. The seminar was based on the exchange of practical knowledge and innovative ideas.
Emma Sargsyan spoke about the interconnection of PR (public relations) and advertising, as well as their differences: the specialist mentioned that people usually confuse these two concepts, but there is a great difference between them. They spoke about the importance of public relations, differences of internal and external PR, features and activities of the organization.
PR tools, models of communication, interconnection of Mass Media (how to prepare and distribute press releases, how to inspire confidence, etc.), the role of social media in PR was underlined.
The lesson was an interactive one.
Annie Karapetyan, Presidents of ASUE SC Academic Committee, student of the Department of Management , informed that such lessons would be continued.
Note, that students were interested in the lesson, as more than 8 dozen students of different Departments were present.
ASUE Media and Public Relations Division
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