ASUE PHD PRESENTED REPORT ENTITLED “INNOVATIVE APPROACHES TO TOURISM DEVELOPMENT”
Considering the importance of increasing competitiveness of Armenian tourism services in international market, continuous increase of tourism flows to Armenia, as well as balanced regional economic development, “National Center for Innovation and Entrepreneurship” state non-commercial organization of the RA Ministry of Economy organized a seminar-presentation entitled “Innovative Approaches to Tourism Development” on May 30, 2014.
Two reports were planned to be presented within the framework of the topic and Gayane Tovmasyan, PhD of the Chair of Management at ASUE, lecturer at the Chair of Management at Eurasia International University, was one of the speakers, her report was devoted to analysis of the problems and prospects of development of resort tourism, as well as the main innovative ways and approaches of the latter’s development.
Representatives of business sector, travel agencies, as well as state authorities, Universities, non-governmental organizations (NGOs) and other interested people attended the measure.
G. Tovmasyan presented tourism as a social-economic system, spoke about the essence of resort tourism, the resources of resort tourism in the RA, the current conditions, presented the results of marketing, sociological research conducted herself, SWOT analysis of resort tourism development, and made innovative proposals of resort tourism development.
Gayane Tovmasyan informed ASUE Media and Public Relations Division about this and mentioned; “This measure allowed to identify opportunities, perspectives and innovative approaches and ways of two types of the RA tourism: resort and rural one. I am very glad to have an opportunity to present the results of the research of this field, on which I have published 15 scientific articles in local and international scientific journals and presented reports in more than 10 conferences /also in abroad/. Heated discussions was held during the meeting. I believe that such measures can contribute to the development of various economic sectors in the RA, as new approaches are being raised in result of discussions, analysis, the effective usage of which will help to solve the current problems and to form strategic development plans”.
G. Tovmasyan also mentioned that the participants were greatly interested in her report and the organizers invited her to present reports in “National Center for Innovation and Entrepreneurship” state non-commercial organization. By the way, the PhD of the Chair of Management at ASUE had previously participated in measures conducted by “National Center for Innovation and Entrepreneurship” state non-commercial organization, as well as acted as a speaker on “Transformation of Library System According to Society Requirements” topic.
ASUE Media and Public Relations Division
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