OPEN LESSON ENTITLED “CHOCOLATE MARKET RESEARCH”
Open lesson entitled “Chocolate Market Research” was conducted today at the 3rd year students of Marketing specialty, initiated by Marine Nioghosyan, lecturer, Candidate in Economics, Associate Professor. Lecturer of the Chair of Marketing attended the lesson.
The speakers of the lesson, researchers: Zhenya Baghdasatyan, Mariam Tumanyan and Gor Harutyunyan, presented their research regarding chocolate market, spoke about the history of the chocolate, the World leading companies producing chocolate, their branches (all over the world), the types, consumption volume and etc.
Interesting information regarding “Nestle”, “Roshen” and other World companies was presented, special reference to production of domestic “Grand Candy” company was done, in particular, product assortment of chocolate.
Students also have conducted social surveys to find out what kind of chocolate people prefer to, what circumstances (taste, odor, appearance, packaging, quality, price) they pay attention to, who are the main consumers of chocolate (age, gender), and so on.
Marine Nikoghosyan expressed gratitude and mentioned that the students presented a part of their research, while they had conducted quite comprehensive analyzes.
In the interview with ASUE Media and Public Relations Division the lecturer said that such research and lessons should be continued.
ASUE Media and Public Relations Division
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