Competition - Main Challenge in Today's Market
Remarkable observations and useful suggestions for future marketers: today, ASUE Foreign Relations Division initiated unique lecture on “Introduction to the Competitive Theory”. The speaker was John Branch, Ph.D. Ed.D. Academic Director of Part-Time MBA Programs, and Clinical Assistant, Professor of Business Administration, Ross School of Business, Associate, Center for Russian, East European, and Eurasian Studies, University of Michigan
. The meeting was attended by Gagik Vardanyan, Vice Rector of Science and International Relations, representatives of Faculty and administrative staff, PhDs and students.
Welcoming the attendees Gagik Vardanyan stated, that it’s great honor to host Professor of University of Michigan at ASUE, then highlighted that John Branch has rich pedagogical and research experience and called students to participate in the discussion around the presented topic actively, to ask questions.
The foreign professor also expressed happiness for delivering a lecture for ASUE students, visiting Armenia for the first time. He briefly introduced his biography, circle of scientific interests – marketing, he studies customer’s behavior, etc. (the Professor’s Academic Curriculum Vitae is available HERE).
The speaker considered the competition as main challenge in today's market, then presenting interesting examples, spoke about the phenomenon of competition.
The lecture was very interesting and was passed in an active atmosphere.
ASUE Media and Public Relations Division
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