Master Class at ASUE: Yerevan Outdoor Advertising Festival
The first Yerevan Outdoor Advertising Festival is hold on November 20-25.
Within the frames of the festival master classes on advertising, innovation and communication, discussions, conferences and awarding ceremony are conducted.
The information is submitted from Yerevan Municipality official website.
Today, the first master class on “Innovation in Outdoor Advertising” by currently Filmmaster Productions, previously Leo Burnett creative director Saadi Alkouatli with over 19 years of experience in diverse advertising media was conducted at ASUE as a result of the cooperation between ASUE SC and the organizers of the Festival.
The measure was attended by Head of Yerevan Municipality Department of External Design and Advertising Araz Baghdasaryan, representatives of Faculty staff, students, employees of marketing and advertising fields, guests.
Vice President of ASUE SC Grisha Amirkhanyan welcomed the attendees mentioning that the University of Economics which trains specialists in the field of marketing and advertising participates in Yerevan Outdoor Advertising Festival. Head of the Chair of Marketing, ASUE, Ararat Zakaryan introduced the speaker, attached importance of holding the Festival and said that advertising is an indispensable tool for promoting the products.
Araz Baghdasaryan submitted more information on the Festival, who is also ASUE alumni. He mentioned that the Festival aimed not only to hold award ceremony, but also to evaluate Yerevan advertising campaigns, and the evaluation will be carried out by the World-renowned specialists, and the Festival is unique opportunity for students to participate in master classes by renowned specialists for free.
Saadi Alkouatli highlighted the role of advertising and mentioned that advertising various technologies enable to impact but in addition to it the creativity is the most important one. Various advertisements were presented to the attendees, which were marked with new approaches. After viewing each advertisement Saad Alkuatlin interpreted it. The speaker highlighted the role of the idea and the report in advertisement addressed the audience.
It’s planned to present reports to the festival’s honorary Jury by students of marketing and advertising specialty of different Universities after the master class.
Note, another meeting is planned to be hold at ASUE within the frames of the Festival: a master class on “Creativity in Advertising” by Melanie Clancy on November 24 at 14:30.
ASUE Media and Public Relations Division
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