Brand building, concept and stages: Master class by Russian expert
Today, ASUE students, PhDs and lecturers attended the master class conducted by Ekaterina Zhuk, Head of “Branding” MA program, South Federal University, FD, Candidate in Economics, Associate Professor of Marketing Chair. The topic of master class was “Brand building, study of marketing environment, positioning, “brand platform””.
Gagik Vardanyan, Vice Rector of Science and International Relations, presented the guest, underlining the long-term friendly and cooperative relations between ASUE and South Federal University, FD.
Ekaterina Zhuk mentioned that her visit aimed to strengthen the further cooperation with our University. Then referring to the topic she mentioned that the master class aimed to improve students’ theoretical and practical knowledge and skills. The speaker noted that the market of 21st century is an interactive one, and new, non-standard decisions, generation of new ideas are very important in challenges of the new era. She presented a Kevin Keller’s Brand Equity Model.
The speaker answered the students’ questions. At the end of the meeting, Gagik Vardanyan awarded a certificate to Ekaterina Zhuk for conducting master class and the efforts towards development of international academic mobility.
The master class was organized by ASUE Foreign Relations Division.
ASUE Media and Public Relations Division
Previous news here