The Professor of Cracow University of Economics Lectured for ASUE Students

On May 17 and 19, an online English-language lecture on " Planning of E-Business Development" by Tomasz Bober, Professor at Cracow University of Economics was conducted for ASUE students. It was organized within the frames of cooperation between the Armenian State University of Economics and Cracow University of Economics under “Erasmus+” program.

During the lectures, Tomasz Bober introduced the history of e-business development (transformations), current trends, its planning principles, the role of innovations in terms of competition, marketing features to students of different specialties (mainly management, marketing). The lecture was full of case studies, practical advice and question and answer session.

During the meeting Tomasz Bober informed that he plans to visit Yerevan in June, to deliver lectures at ASUE. "I hope face-to-face communication will be more effective and interactive, we will have full discussions".

ASUE Marketing and Public Relations Division