Traveling in the Creative World of Marketing: Another Lecture of SSS

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“Let's take a moment off complex mathematical calculations and economics and travel in the creative world of marketing”; the 4th year student of the Faculty of Marketing and Business Organization, ASUE staff member Ani Ghazaryan called the SSS members during another lecture entitled “Marketing in the NGO Sector” delivered within the frames of “Future Lecturer” challenge.

ASUE acting Rector Diana Galoyan welcomed the SSS members, then introduced Ani as a high achieving student, a person with high civil awareness, founder and Chair of “United Youth Union” NGO.

Ani gave a brief overview of marketing and marketing activities, then covered the marketing features of NGOs from consumer needs assessment to meeting needs. The marketing process, which is often not subjected to "laws" and requires creative, innovative and alternative approaches.

ASUE Media and Public Relations Division